Search, analyze, and filter useful strategies from your competitors and related business to turn into potencial initiatives for your own company. This is the purpose of benchmarking and inspirational trips, one of the actions we carry out here at Raízes (check out Other topics in the “What we do” series here). Benchmarking is, according to…
DetailsWe see tourism and its associated production as a way to include people, to add business to the sector. Our vision always starts from the point of view of valuing the territory, the culture, of rescuing the regional history, of being compatible with the conservation of the environment and of generating a more humane tourism…
DetailsDuring the social projects that Raízes designs and executes, we work with human development, with training people beyond technical skills. This happens in the phases of formation, of inspiration – as we call it. This is because one thing we consider extremely important, beyond professionalizing stages, is that people who have their own business and…
DetailsAccording to the Oxford Dictionary, a network is, by metaphor, a group of people, bodies or organizations that work together for a common goal. And here at Raízes, we believe that it is precisely because of the power of seeking this common goal that collective solutions are more resilient than individual ones. Therefore, we work…
DetailsHere at Raízes, we understand and defend entrepreneurship as a way to achieve autonomy, especially for women and vulnerable populations. Having your own business can allow greater flexibility and creativity – especially in today’s world where there is a lot of work but little employment. Therefore, one of our main fields of activity is business…
DetailsIf you have made it this far, you either want to know what Strategic and Participatory Planning means or you are looking for a company to do it. It was in the Early 1990s that Professor Souto-Maior created this term, which later, became popular. The methodology was adapted by different institutions and groups, and it…
DetailsBufunfa, bolada, grana, trocado, tutu – these are some of the many slang words, synonyms for ‘money’, found throughout Brazil. The truth is that money is needed for many things in our lives, but specially for delivering dignity: having something to eat on your plate and for the basics of health and sanitation. And that’s…
DetailsA company, institution or organization has several stakeholders – which are the individuals and organizations impacted by the business’ actions. Here at Raízes, we are specialists in dialogue with communities, especially traditional ones, which are, by definition of the Secretariat for Human Rights, “culturally differentiated groups who recognize themselves as such, who have their own…
DetailsRooted in our culture and society, even though more than half of the population is represented by black men and women, racism is there. Veiled, often ignored. But you just have to put yourself in someone else’s shoes and practice an empathetic look around you that you will notice. That is why we want –…
DetailsThe Pantanal is the largest floodable area on the planet and for its beauty and biodiversity, a great ecotourism destination for Brazil. In recent weeks, most likely the most talked about subject in the country has been deforestation in the Pantanal, especially through arson. By the end of September, almost 3.5 million hectares had been…
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