World Forum discusses tourism as a tool for social inclusion

  The economical potential of tourism is undeniable. Specially during the period of Carnival. According to the Ministry of Tourism, it is estimated that the celebration injected R$11 billion into the Brazilian economy, with 10,6 million of Brazilians travelling and 400 thousand foreigners coming to the country to enjoy the party. Rio de Janeiro, São…

Immersion in colombian community-based tourism: exchanges and perceptions

Colombia is using community-based tourism in an alternative way, considering destructive economic sources such as mining, and also as a local development tool in new peaceful times. Teenagers that used to deal with guns are stimulated today to provide services for example. It is in this context that Raízes partners, Mariana Madureira and Jussara Rocha,…

A meeting in Germany gathers specialists to talk about transforming tourism

The creation of a collective declaration 2017 is the Sustainable Tourism year. And, yes, tourism can change the world. It is with this question that our founder partner Mariana Madureira went to Berlin, in Germany, as you can find out here. Between the 4th and 6th of March she participated of the Transforming Tourism –…

Raízes and Vivejar: One soul, two projects

This year we celebrate 10 years of Raízes. During this decade, we’ve developed various projects of qualification, associative works, community business, connection with the market and communication. Among all that, we always carry on with the idea of co-creation as a technique, and sustainability as a premise.   The main expertise of Raízes is to…

It’s on YouTube: Canadian documentary with women from Jequitinhonha Valley

Jequitinhonha Valley, in the Northeast of Minas Gerais, overpassed borders of Brazil and reached the world – Not only because of community based tourism, but also because of the documentary produced by the Canadian television station, TV5. Jequitinhonha will now be known throughout the world. In 2015, the TV station chose Vale do Jequitinhoha, in…

Raízes is case of study of FDC about social entrepreneurship

The morning of this Thursday (14th of July) gave Mariana Madureira, director of Raízes, a lot of learning and exchange. She took part on the meeting Power of Synergies – Partnerships between social entrepreneurs and private companies. This event happened in order to promote a research about the same theme, idealised by the professor Heiko…

Sabores do Morro generates income and gives incentive to tourism at Catas Altas – MG

Undertake projects that valorise tourism-related production and local genuine identity is a lot gratifying to us. Sabores do Morro market is one of these projects, and it has just completed 1 year of success in July. The project Income Generation and Feminine Empowerment was developed with the help of the sponsoring of Fundação Vale and…

Mariana Madureira is one of the finalists of Claudia’s Award 2016. Vote!

The 21st edition of Prêmio CLAUDIA is on. Our partner and co-founder, Mariana Madureira, is one of the finalists in the Business Category, she was selected based on her profile – which fits the Award’s conditions: a competent, talented, innovative woman committed to building a better Brazil. Her projects in evidence are the ones of communitary…