What we do
Our working methodology is flexible and adaptable to different contexts. We focus on people (human-centered design) and the needs of individuals in different cultures and circumstances. Our projects are co-created with clients and beneficiaries, and are often the bridge between businesses and communities.
We believe that, from its conception, the project should demonstrate collaboration and co-responsibility. This is because we approach development in a systemic way, that is, in a complex and interconnected way.
We believe that social justice and diversity matter. All the material riches that exist today stem from the cultural, natural and diverse wealth that was available. If we want to keep moving forward, we must contribute to the restoration of these original riches, else we are not going to be able to maintain our pace of prosperity anymore.
How do we do it?
Our working methodology is flexible and adaptable to different needs. There’s no cake recipe! But we draw possible steps to make the possibilities of co-creation of projects with Raízes more tangible.
The first step in building a project in a territory or organization is to understand its characteristics and specificities. At this stage of the work, we investigate secondary data, conduct face-to-face or remote surveys, interviews, and field visits, search image banks, maps, reports, official statistics and other sources that allow us to better approach and understand the place and people.
Inspiration moves us… Inspiration brings energy to face new challenges and created possibilities that – in a whirlwind of stimuli – bump into and ignite synapses, creative solutions and innovation.
- Raízes organizes and offers lectures and courses on the themes of entrepreneurship, tourism, associativism and networking, community development, innovation for sustainability, and collaborative management.
- Another outstanding product of ours is benchmarking, be it by reporting good practices or familiarization and awareness trips to inspirational places. Raízes loves to show what’s worth seeing!
Raízes works with fundamental awareness, mobilization and articulation for the beginning of collective and transformative projects.
Finding the right people and connecting the dots of a larger design is one of our great expertises.
We engage in strategic planning, identifying the desired audience for the project actions and the ways to access it.
We also work on the implementation of the plan, whether through individual direct contacts, mass communication, meetings, events, on-site promotions or other strategies to engage the right people in the actions we embrace.
Unlike top-down hierarchical plans, participatory planning (or bottom-up) puts collective intelligence into circulation, empowers actors and generates synergy.
The main Raízes products for this phase are participatory planning, creative meetings facilitation, collective solutions design and events organization, and consultation and participation forums.
Collaboration is at the heart of our way of acting because we are convinced that together we know more and can do more.
Our team can articulate and optimize collective intelligence and enhance cooperation as much as possible.
Planning alone, however, is not enough. It is vital that good ideas get off the paper. Raízes likes to see things happen! That is why we offer support in the realization of community projects or projects for companies and NGOs.
We do this by providing services such as action planning workshops, training, team meetings and monitoring and evaluation reports of the work being done.
In addition, we support in the realization of benchmarking trips that help in logistics, dissemination and networking for a better execution of the project.
Though carrying out good projects is important, ensuring their permanence over time is equally so. The evaluation of results and periodic monitoring of the projects carried out is one of the secrets to maintaining the generated benefits.
Raízes supports organizations and territories on measuring impact (creation and indicators monitoring) and their communication to its customers and beneficiaries either through publications, events or even internal and external awards.