Project monitoring and creation of qualitative indicators

Raízes Sustainable Development is a social business that has its own methodologies for monitoring projects and creating qualitative indicators. Since its foundation in 2006, we have developed projects in all regions of Brazil and Cape Verde, on the African continent, directly impacting about 200,000 people and indirectly more than 3 million, in more than 70 initiatives. Most of them are focused on the traditional communities, vulnerable populations and women.

For us, it is essential to monitor the project in all its stages, from start to finish. That’s why we use flexible strategies and metrics to design this entire path. Thus, we are able to think collectively with the beneficiaries and define qualitative indicators that help us to measure whether the action has reached the desired goal or not.

Project monitoring

Raízes believes in projects that follow the theory – which means understanding the reason for that initiative to transform the reality of the beneficiaries in question.

To do this, we need to customize each project according to a defined goal as well as respecting the diversity of the audience.

As most of our beneficiaries are entrepreneurial people, for example, we seek to look creatively and assertively at the challenge of accelerating these businesses.

Collectively, we were able to build this journey to go exactly where we want to go, and define the goals and indicators to make it happen.

Creation of qualitative indicators

To map this project monitoring, we use qualitative indicators, which consist of a series of questions that are divided by pillars and then by blocks. Thus, we are able to draw a picture of the organization, depending on its development level.

Another factor that influences the creation of these qualitative indicators is the size of the project. If it is long-lasting, we use markers throughout the course to pinpoint the planning evolution.

One of the methodologies used for this study is the “Radar Chart”, which is very useful for analyzing behavioral issues such as the use of phrases and habits (which may change as the project progresses), and for transforming the reality of beneficiaries.

It is important to emphasize that the monitoring of projects and qualitative indicators helps us to visualize not only data, but to have an overview of the positive impact of the initiative on the lives of people benefited by it.

Far beyond numbers

We are proud to say that many stories have unfolded throughout our journey. The positive impact on the lives of the beneficiaries of the projects we develop is visible, as in the case of the artisans of the Embroiderers of Ipoema Project.

Many of these women get to re-find the joy of living, regain their self-esteem, and strengthen their identities.

“Sometimes when we ask these women what they do, they reply that they are ‘just’ a housewife, or ‘make craft’, in a negative way, often putting themselves down, and they end up neither recognizing, nor naming their profession.

Later on, at the end of the project, we see these same women defining themselves as entrepreneurs and artisans,” says Mariana Madureira, director and co-founder of Raízes.

We act like a director or consultant at different levels, depending on what it takes to achieve the expected results.

Do you want to hire Raízes Sustainable Development to monitor projects and create qualitative indicators? Contact us to learn more about our proposals for your business.