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Behind the B: What It Means to Be a B Corp in Practice

By 28 de November de 2022September 25th, 2023Videos

To be a B Corp is to promote change in the definition of traditional business success: from being the best company IN the world toward being the best company FOR the world!

But what does this mean in practice? In this video from Raízes, we talk about it according to the experiences of our social business, which has been B certified since 2014. Formed by experts committed to the positive transformation of the world, we co-create solutions to diverse problems using sustainability as a premise.

Our main field of activity is:

– Sustainable tourism and associated production (handicrafts | gastronomy | agroecology | culture)

– Entrepreneurship and Income Generation

– Gender equity and female empowerment

– Network Governance (associations | cooperatives | collective businesses)

– Traditional Communities


Want to join us?!

Check out the following video in which B Corp certifications and implications are discussed at length, in the words of Mariana Madureira, director of Raízes Sustainable Development.