We are a social business composed of specialists committed to the idea of positive transformation of realities. We co-create solutions for different situations using sustainability as a presumption. Our main fields of work are:
We are Raizes
Team
Raizes knows that as important as good projects and initiatives are people who make them happen! That’s why we are proud of having in our team competent, committed and engaged people. Our team is composed of members with different competencies and experiences, but we all share the same will to change the world!
What we do
Projects of Income Generation
Collaborative planning
Entrepreneurial qualification and business modeling
Networks planning and development
Social Capital strengthen strategies
Integrated development of tourism and its associated production
Content creation, workshops, lectures and engagement campaigns
Benchmarking strategies and inspiration visits
Monitoring projects and creation of qualitative indicators to evaluate them
How we do it
Our methodology is flexible and adaptable to different realities. Here we present the steps commonly used to reach the fruition of our projects.
Some premises:
- We use human centered design;
- Our projects are co-created with the help of our clients and beneficiaries. Oftenly they are a bond between companies and communities. The project must be, right from conception, a co-working activity also involving co-responsibility.;
- Sustainability must be a main cause. It should guide our work to economically viable and socially fair results;
- We believe development is a complex and interconnected concept. Most of the work undertaken by Raízes generates indirect and non-measurable impacts on people’s lives. Indeed, we love qualitative results;
Get to know
The first step in our project cycle is to understand the characteristics and specificities of a place and/or organization before we work with them. This research phase includes launching investigations that evaluate secondary data, executing research in the field, conducting interviews, visiting the location and/or creating consulting maps, images, reports and statistical data.
Inspire
Inspiration is the catalyst that propels us forward and it brings forth the energy that allows us to face new challenges, overcome obstacles and accept different realities. Inspiration is the oxygen for our creativity and innovation.
Stimulate
We believe that connecting the right people determines whether a project will be successful or not. A part of the effort that we put into the first steps of our projects goes into this.
Co-create
We believe in a bottom-up planning approach that stimulates collective intelligence, actor empowerment and synergy. Co-creation of a project enables us to address the real needs of the community and forge a strong partnership, in which both parties are equally invested in achieving a positive final result.
Accomplishment
Implementation is an important step and we love seeing ideas become a reality. As a result, we continuously support community projects, companies and NGOs.
Follow Up
We consider it crucial that the projects we work with are sustainable in the long run. In order to achieve this Raízes works with community members to equip them with the knowledge and tools needed to monitor and evaluate the impacts of their project while also developing and maintaining their customer-base.
How we do it
Our methodology is flexible and adaptable to different realities. Here we present the steps commonly used to reach the fruition of our projects.
Some premises:
- We use human centered design;
- Our projects are co-created with the help of our clients and beneficiaries. Oftenly they are a bond between companies and communities. The project must be, right from conception, a co-working activity also involving co-responsibility.;
- Sustainability must be a main cause. It should guide our work to economically viable and socially fair results;
- We believe development is a complex and interconnected concept. Most of the work undertaken by Raízes generates indirect and non-measurable impacts on people’s lives. Indeed, we love qualitative results;
Conhecer
O primeiro passo para o desenho de um projeto em um território ou organização é entender suas características e especificidades. Nessa etapa de trabalho, investigamos dados secundários, realizamos pesquisas presenciais ou remotas, entrevistas, visitas de campo, buscamos bancos de imagens, mapas, relatórios, estatísticas oficiais e outras fontes que nos permitam aproximar e compreender melhor o lugar e as pessoas.
Os produtos mais comuns dessa etapa são diagnósticos, levantamentos, mapeamentos, inventários e relatórios de contextualização.
Inspirar
Inspiração nos move… Inspiração traz energia para encarar novos desafios e ventila possibilidades que – em um redemoinho de estímulos – se trombam e geram sinapses, soluções criativas e inovação.
– A Raízes organiza e oferta palestras e cursos nos temas de empreendedorismo, turismo, associativismo e trabalho em rede, desenvolvimento comunitário, inovação para sustentabilidade e gestão colaborativa.
– Outro produto de destaque são os benchmarkings, seja em relatórios de boas práticas ou viagens para conhecimento de realidades que inspiram. A Raízes adora mostrar o que vale a pena ser visto!
Articular
A Raízes trabalha com sensibilização, mobilização e articulação fundamentais para o início de projetos coletivos e transformadores. Encontrar as pessoas certas e conectar as pontas de um desenho maior é uma das nossas grandes expertises.
Nos envolvemos no planejamento estratégico identificando o público desejado para as ações do projeto e as formas de acessá-lo. Também atuamos na implementação do plano, seja através de contatos diretos individuais, comunicações em massa, reuniões, eventos, promoções in loco e outras estratégicas para engajar as pessoas certas nas ações que abraçamos.
Cocriar
Diferente dos planos hierarquizados de cima para baixo (top down), o planejamento participativo (ou bottom up) coloca em circulação a inteligência coletiva, empodera os atores e gera sinergia.
Os principais produtos Raízes para essa fase são planejamentos participativos, facilitação de reuniões criativas, desenho coletivo de soluções e organização de eventos, e fóruns de consulta e participação. A colaboração está no cerne da nossa forma de atuar porque temos convicção de que juntos sabemos mais e podemos mais. Articular e otimizar a inteligência coletiva e potencializar ao máximo a cooperação são expertises de nossa equipe.
Realizar
Mais importante que planejar é só fazer sair do papel as boas ideias. A Raízes gosta de ver as coisas acontecerem! Por isso oferecemos apoio na realização de projetos comunitários ou projetos para empresas e ONGs.
– Gestão de projetos incluindo plano de ação, gestão de equipes, qualificação, distribuição de tarefas, prototipagem de negócios e monitoramento de atividades são alguns dos produtos do nosso portfólio.
– A Raízes ainda realiza eventos e viagens dentro dos propósitos dos projetos: benchmarking, mobilização, promoção, relacionamento, etc.
Acompanhar
Tão importante quanto realizar bons projetos é garantir a permanência deles ao longo do tempo. A avaliação dos resultados e monitoramento periódico dos projetos realizados é um dos segredos para manutenção de benefícios gerados.
A Raízes apoia organizações e territórios na mensuração de impactos (criação e monitoramento de indicadores) e comunicação dos mesmos a seus clientes e beneficiários seja através de publicações, eventos ou mesmo premiações internas e externas.
Where we have implemented projects
Some of our clients and partners
Projects and Case studies
Recognition Awards
Finalist of Cláudia Award 2016
Third place on the category Trade Partner
Negócio Social Apoiado e Qualificado
Finalist of 2012 Social Entrepreneur Award
Finalist of 2013 Contest
Latin America Fellow Vital Voices Grow Program – 2014/2015
Fundação Getúlio Vargas – 2013
Certified company since 2014
Invited to carry the Olympic Torch
News about us
News of Raízes
4 steps to create a successful tourism supply – Raízes experience at Resplendor, Minas Gerais state
To build dreams and motivation to live the daily life without leaving your land behind. This is one of the Rural Tourism roles, a form of resistance from the local farmers to stay on their land of origin, with chances to become an entrepreneur of a new business that will generate a flow of visitors…
Get to know the Ipoema’s embroiderers, benefited by a creative economy social
Hands that embroider plants, flowers and animals that are endemic to Ipoema, a region surrounded by a national park and around 90 kilometers from Belo Horizonte, the capital of Minas Gerais State on the Southeast of Brazil. Hands that embroider their identity, culture and tradition. 13 women are part of the Ipoema’s Embroiderers Project, rescuing…
Social inclusion and tourism are the anchors of a project at Araguaia Valley, at Mato Grosso state
Exuberant landscapes amongst an immensity of nature. A region in plain development with road expansions, bridges and railways being built. A place where the main income source is agriculture and cattle breeding, but with a focus on sustainability. This movement known as “agro-environmental” and know it´s turning it´s eyes to the social inclusion. The region…
Dona do Meu Fluxo | Guidelines for Voluntourism Applications
Dona do Meu Fluxo | Guidelines for Voluntourism Applications Raízes Sustainable Development together with Korui Life Cicles releases a call for the first edition of the Voluntourism Program for the DONA DO MEU FLUXO Project – Amazon Edition 2019. The applications will be open from February 25th to March 31st 2019 (until 23:59 GMT-3).…
Amazon women receive menstrual cups and workshop on women empowerment
Dona do Meu Fluxo means owner of my own flow and it is a project created and executed by Raízes in partnership with Korui. The project has a new date and place to happen and this time it will benefit the women of the Amazon, specifically from the islands of Cotijuba and Cameta, state of…
Quilombolas may benefit from Community-based Tourism
Have you heard of Tourism Characteristic Products? It is the activities and products that generate income for a particular region or locality, serving mainly tourists, but residents as well. These products include itens such as cultural events, gastronomy and the sale of handicrafts. This is one of the benefits that can be brought about through…
World Forum discusses tourism as a tool for social inclusion
The economical potential of tourism is undeniable. Specially during the period of Carnival. According to the Ministry of Tourism, it is estimated that the celebration injected R$11 billion into the Brazilian economy, with 10,6 million of Brazilians travelling and 400 thousand foreigners coming to the country to enjoy the party. Rio de Janeiro, São…
Does Brazil have potential for Responsible Tourism?
It was in 1999 that the destination of Prainha do Canto Verde, in Beberibe (Ceará), was considered for the TO DO! award. An international award for Responsible Tourism. And yes! It shows us the potential of Brazil in Responsible Tourism, especially when taking as a reference such a model of destination. “It’s an example of…
Crafts and Community based Tourism in Jequitinhonha – Raízes gets published in Tourism Log
By Mariana Madureira Published by Tourism Log The Jequitinhonha Valley in Brazil is a region of dry climate, hence also known as “Sertão de Minas” (the state back lands), and for many years was stigmatized as „the Valley of Misery“. Water scarcity has always been an obstacle to agricultural development. Distances and infrastructure…
contact us
+55 11 2373-0036
Rua Minerva, 156 – Perdizes
São Paulo – SP
CEP: 05007-030
São Paulo – SP
CEP: 05007-030
Av. Getúlio Vargas, 1492 – Savassi
Belo Horizonte – MG
CEP 30112-021
Belo Horizonte – MG
CEP 30112-021
Rua Visconde de Silva, 21 – Botafogo
Rio de Janeiro – RJ
CEP 22271-091
Rio de Janeiro – RJ
CEP 22271-091