We are a social business composed of specialists committed to the idea of positive transformation of realities. We co-create solutions for different situations using sustainability as a presumption. Our main fields of work are:
We are Raizes
Team
Raizes knows that as important as good projects and initiatives are people who make them happen! That’s why we are proud of having in our team competent, committed and engaged people. Our team is composed of members with different competencies and experiences, but we all share the same will to change the world!
What we do
Projects of Income Generation
Collaborative planning
Entrepreneurial qualification and business modeling
Networks planning and development
Social Capital strengthen strategies
Integrated development of tourism and its associated production
Content creation, workshops, lectures and engagement campaigns
Benchmarking strategies and inspiration visits
Monitoring projects and creation of qualitative indicators to evaluate them
How we do it
Our methodology is flexible and adaptable to different realities. Here we present the steps commonly used to reach the fruition of our projects.
Some premises:
- We use human centered design;
- Our projects are co-created with the help of our clients and beneficiaries. Oftenly they are a bond between companies and communities. The project must be, right from conception, a co-working activity also involving co-responsibility.;
- Sustainability must be a main cause. It should guide our work to economically viable and socially fair results;
- We believe development is a complex and interconnected concept. Most of the work undertaken by Raízes generates indirect and non-measurable impacts on people’s lives. Indeed, we love qualitative results;
Get to know
The first step in our project cycle is to understand the characteristics and specificities of a place and/or organization before we work with them. This research phase includes launching investigations that evaluate secondary data, executing research in the field, conducting interviews, visiting the location and/or creating consulting maps, images, reports and statistical data.
Inspire
Inspiration is the catalyst that propels us forward and it brings forth the energy that allows us to face new challenges, overcome obstacles and accept different realities. Inspiration is the oxygen for our creativity and innovation.
Stimulate
We believe that connecting the right people determines whether a project will be successful or not. A part of the effort that we put into the first steps of our projects goes into this.
Co-create
We believe in a bottom-up planning approach that stimulates collective intelligence, actor empowerment and synergy. Co-creation of a project enables us to address the real needs of the community and forge a strong partnership, in which both parties are equally invested in achieving a positive final result.
Accomplishment
Implementation is an important step and we love seeing ideas become a reality. As a result, we continuously support community projects, companies and NGOs.
Follow Up
We consider it crucial that the projects we work with are sustainable in the long run. In order to achieve this Raízes works with community members to equip them with the knowledge and tools needed to monitor and evaluate the impacts of their project while also developing and maintaining their customer-base.
Where we have implemented projects
Some of our clients
Partners and networks
Projects and Case studies
Recognition Awards
Finalist of Cláudia Award 2016
Third place on the category Trade Partner
Negócio Social Apoiado e Qualificado
Finalist of 2012 Social Entrepreneur Award
Finalist of 2013 Contest
Latin America Fellow Vital Voices Grow Program – 2014/2015
Fundação Getúlio Vargas – 2013
Certified company since 2014
Invited to carry the Olympic Torch
Finalist of José Costa Award – Diário do Comércio
36×36 Project
News about us
News of Raízes
What we do: benchmarking and inpirational trips
Search, analyze, and filter useful strategies from your competitors and related business to turn into potencial initiatives for your own company. This is the purpose of benchmarking and inspirational trips, one of the actions we carry out here at Raízes (check out Other topics in the “What we do” series here). Benchmarking is, according to…
What we do: integrated development of tourism and associated production
We see tourism and its associated production as a way to include people, to add business to the sector. Our vision always starts from the point of view of valuing the territory, the culture, of rescuing the regional history, of being compatible with the conservation of the environment and of generating a more humane tourism…
What we do: Human and systemic development estrategy
During the social projects that Raízes designs and executes, we work with human development, with training people beyond technical skills. This happens in the phases of formation, of inspiration – as we call it. This is because one thing we consider extremely important, beyond professionalizing stages, is that people who have their own business and…
What we do: network creation and governance
According to the Oxford Dictionary, a network is, by metaphor, a group of people, bodies or organizations that work together for a common goal. And here at Raízes, we believe that it is precisely because of the power of seeking this common goal that collective solutions are more resilient than individual ones. Therefore, we work…
What we do: Business Modeling
Here at Raízes, we understand and defend entrepreneurship as a way to achieve autonomy, especially for women and vulnerable populations. Having your own business can allow greater flexibility and creativity – especially in today’s world where there is a lot of work but little employment. Therefore, one of our main fields of activity is business…
What we do: Strategic and Participatory Planning
If you have made it this far, you either want to know what Strategic and Participatory Planning means or you are looking for a company to do it. It was in the Early 1990s that Professor Souto-Maior created this term, which later, became popular. The methodology was adapted by different institutions and groups, and it…
What we do: entrepreneurship and income Generation projects
Bufunfa, bolada, grana, trocado, tutu – these are some of the many slang words, synonyms for ‘money’, found throughout Brazil. The truth is that money is needed for many things in our lives, but specially for delivering dignity: having something to eat on your plate and for the basics of health and sanitation. And that’s…
How does social dialogue process with traditional communities works
A company, institution or organization has several stakeholders – which are the individuals and organizations impacted by the business’ actions. Here at Raízes, we are specialists in dialogue with communities, especially traditional ones, which are, by definition of the Secretariat for Human Rights, “culturally differentiated groups who recognize themselves as such, who have their own…
Anti-racist tourism in practice: discover the initiative that rescues Afro-Brazilian history
Rooted in our culture and society, even though more than half of the population is represented by black men and women, racism is there. Veiled, often ignored. But you just have to put yourself in someone else’s shoes and practice an empathetic look around you that you will notice. That is why we want –…
contact us
+55 11 2373-0036
Rua Minerva, 156 – Perdizes
São Paulo – SP
CEP: 05007-030
São Paulo – SP
CEP: 05007-030
Av. Getúlio Vargas, 1492 – Savassi
Belo Horizonte – MG
CEP 30112-021
Belo Horizonte – MG
CEP 30112-021