We are Raizes

We are a social business composed of specialists committed to the idea of positive transformation of realities. We co-create solutions for different situations using sustainability as a presumption. Our main fields of work are:

  • Sustainable tourism and associative production

    craftwork | gastronomy | agroecology | culture

  • Entrepreneurship
  • Governance and network management
  • Social investment

Team

Raizes knows that as important as good projects and initiatives are people who make them happen! That’s why we are proud of having in our team competent, committed and engaged people. Our team is composed of members with different competencies and experiences, but we all share the same will to change the world!

Mariana Madureira

Co-founder and director

Jussara Rocha

Partner and Consultant

Lucila Egydio

Consultant

Mayra Sayuri

Consultora

What we do

Projects of income generation and development of strategies of collaborative economy
Collaborative planning and co-creation of solutions
Entrepreneurial qualification and business modeling
Governance planning, associations and networking development
Human and social development focused on collaboration and local empowerment
Integrated development of tourism and its associated production
Content creation, workshops, lectures and engagement campaigns
Benchmarking activity motivated by inspiration on other projects
Monitoring projects and creation of qualitative indicators to evaluate them

How we do it

Our methodology is flexible and adaptable to different realities. Here we present the steps commonly used to reach the fruition of our projects.

Some premises:

  • We use human centered design;
  • Our projects are co-created with the help of our clients and beneficiaries. Oftenly they are a bond between companies and communities. The project must be, right from conception, a co-working activity also involving co-responsibility.;
  • Sustainability must be a main cause. It should guide our work to economically viable and socially fair results;
  • We believe development is a complex and interconnected concept. Most of the work undertaken by Raízes generates indirect and non-measurable impacts on people’s lives. Indeed, we love qualitative results;
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Get to know

The first step in our project cycle is to understand the characteristics and specificities of a place and/or organization before we work with them. This research phase includes launching investigations that evaluate secondary data, executing research in the field, conducting interviews, visiting the location and/or creating consulting maps, images, reports and statistical data.

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Inspire

Inspiration is the catalyst that propels us forward and it brings forth the energy that allows us to face new challenges, overcome obstacles and accept different realities. Inspiration is the oxygen for our creativity and innovation.

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Stimulate

We believe that connecting the right people determines whether a project will be successful or not. A part of the effort that we put into the first steps of our projects goes into this.

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Co-create

We believe in a bottom-up planning approach that stimulates collective intelligence, actor empowerment and synergy. Co-creation of a project enables us to address the real needs of the community and forge a strong partnership, in which both parties are equally invested in achieving a positive final result.

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Accomplishment

Implementation is an important step and we love seeing ideas become a reality. As a result, we continuously support community projects, companies and NGOs.

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Follow Up

We consider it crucial that the projects we work with are sustainable in the long run. In order to achieve this Raízes works with community members to equip them with the knowledge and tools needed to monitor and evaluate the impacts of their project while also developing and maintaining their customer-base.

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How we do it

Our methodology is flexible and adaptable to different realities. Here we present the steps commonly used to reach the fruition of our projects.

Some premises:

  • We use human centered design;
  • Our projects are co-created with the help of our clients and beneficiaries. Oftenly they are a bond between companies and communities. The project must be, right from conception, a co-working activity also involving co-responsibility.;
  • Sustainability must be a main cause. It should guide our work to economically viable and socially fair results;
  • We believe development is a complex and interconnected concept. Most of the work undertaken by Raízes generates indirect and non-measurable impacts on people’s lives. Indeed, we love qualitative results;
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Conhecer

O primeiro passo para o desenho de um projeto em um território ou organização é entender suas características e especificidades. Nessa etapa de trabalho, investigamos dados secundários, realizamos pesquisas presenciais ou remotas, entrevistas, visitas de campo, buscamos bancos de imagens, mapas, relatórios, estatísticas oficiais e outras fontes que nos permitam aproximar e compreender melhor o lugar e as pessoas.

Os produtos mais comuns dessa etapa são diagnósticos, levantamentos, mapeamentos, inventários e relatórios de contextualização.

Veja projetos relacionados

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Inspirar

Inspiração nos move… Inspiração traz energia para encarar novos desafios e ventila possibilidades que – em um redemoinho de estímulos – se trombam e geram sinapses, soluções criativas e inovação.

– A Raízes organiza e oferta palestras e cursos nos temas de empreendedorismo, turismo, associativismo e trabalho em rede, desenvolvimento comunitário, inovação para sustentabilidade e gestão colaborativa.

– Outro produto de destaque são os benchmarkings, seja em relatórios de boas práticas ou viagens para conhecimento de realidades que inspiram. A Raízes adora mostrar o que vale a pena ser visto!

Veja projetos relacionados

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Articular

A Raízes trabalha com sensibilização, mobilização e articulação fundamentais para o início de projetos coletivos e transformadores. Encontrar as pessoas certas e conectar as pontas de um desenho maior é uma das nossas grandes expertises.

Nos envolvemos no planejamento estratégico identificando o público desejado para as ações do projeto e as formas de acessá-lo. Também atuamos na implementação do plano, seja através de contatos diretos individuais, comunicações em massa, reuniões, eventos, promoções in loco e outras estratégicas para engajar as pessoas certas nas ações que abraçamos.

Veja projetos relacionados

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Cocriar

Diferente dos planos hierarquizados de cima para baixo (top down), o planejamento participativo (ou bottom up) coloca em circulação a inteligência coletiva, empodera os atores e gera sinergia.

Os principais produtos Raízes para essa fase são planejamentos participativos, facilitação de reuniões criativas, desenho coletivo de soluções e organização de eventos, e fóruns de consulta e participação. A colaboração está no cerne da nossa forma de atuar porque temos convicção de que juntos sabemos mais e podemos mais. Articular e otimizar a inteligência coletiva e potencializar ao máximo a cooperação são expertises de nossa equipe.

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Realizar

Mais importante que planejar é só fazer sair do papel as boas ideias. A Raízes gosta de ver as coisas acontecerem! Por isso oferecemos apoio na realização de projetos comunitários ou projetos para empresas e ONGs.

– Gestão de projetos incluindo plano de ação, gestão de equipes, qualificação, distribuição de tarefas, prototipagem de negócios e monitoramento de atividades são alguns dos produtos do nosso portfólio.

– A Raízes ainda realiza eventos e viagens dentro dos propósitos dos projetos: benchmarking, mobilização, promoção, relacionamento, etc.

Veja projetos relacionados

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Acompanhar

Tão importante quanto realizar bons projetos é garantir a permanência deles ao longo do tempo. A avaliação dos resultados e monitoramento periódico dos projetos realizados é um dos segredos para manutenção de benefícios gerados.

A Raízes apoia organizações e territórios na mensuração de impactos (criação e monitoramento de indicadores) e comunicação dos mesmos a seus clientes e beneficiários seja através de publicações, eventos ou mesmo premiações internas e externas.

Veja projetos relacionados

Where we have implemented projects

Some of our clients and partners

Projects and Case studies

Recognition Awards

News about us

News of Raízes

  • Immersion in colombian community-based tourism: exchanges and perceptions

    Colombia is using community-based tourism in an alternative way, considering destructive economic sources such as mining, and also as a local development tool in new peaceful times. Teenagers that used to deal with guns are stimulated today to provide services for example. It is in this context that Raízes partners, Mariana Madureira and Jussara Rocha,…

  • A meeting in Germany gathers specialists to talk about transforming tourism

    The creation of a collective declaration 2017 is the Sustainable Tourism year. And, yes, tourism can change the world. It is with this question that our founder partner Mariana Madureira went to Berlin, in Germany, as you can find out here. Between the 4th and 6th of March she participated of the Transforming Tourism –…

  • Raízes and Vivejar: One soul, two projects

    This year we celebrate 10 years of Raízes. During this decade, we’ve developed various projects of qualification, associative works, community business, connection with the market and communication. Among all that, we always carry on with the idea of co-creation as a technique, and sustainability as a premise.   The main expertise of Raízes is to…

  • It’s on YouTube: Canadian documentary with women from Jequitinhonha Valley

    Jequitinhonha Valley, in the Northeast of Minas Gerais, overpassed borders of Brazil and reached the world – Not only because of community based tourism, but also because of the documentary produced by the Canadian television station, TV5. Jequitinhonha will now be known throughout the world. In 2015, the TV station chose Vale do Jequitinhoha, in…

  • Raízes is case of study of FDC about social entrepreneurship

    The morning of this Thursday (14th of July) gave Mariana Madureira, director of Raízes, a lot of learning and exchange. She took part on the meeting Power of Synergies – Partnerships between social entrepreneurs and private companies. This event happened in order to promote a research about the same theme, idealised by the professor Heiko…

  • Mariana Madureira is one of the finalists of Claudia’s Award 2016. Vote!

    The 21st edition of Prêmio CLAUDIA is on. Our partner and co-founder, Mariana Madureira, is one of the finalists in the Business Category, she was selected based on her profile – which fits the Award’s conditions: a competent, talented, innovative woman committed to building a better Brazil. Her projects in evidence are the ones of communitary…

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contact us

+55 11 2373-0036

Rua Minerva, 156 – Perdizes
São Paulo – SP
CEP: 05007-030

Av. Getúlio Vargas, 1492 – Savassi
Belo Horizonte – MG
CEP 30112-021

Rua Visconde de Silva, 21 – Botafogo
Rio de Janeiro – RJ
CEP 22271-091

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