We see tourism and its associated production as a way to include people, to add business to the sector. Our vision always starts from the point of view of valuing the territory, the culture, of rescuing the regional history, of being compatible with the conservation of the environment and of generating a more humane tourism integrated with the place.
We work in this way precisely from the point of view of sustainable tourism. Our main perspective is to strengthen the bases. So, to generate opportunities, for the tourist flow to generate income even for the most vulnerable people, we need to include them in this chain.
And how do we do that?
Through actions linked to tourism and its associated production that stimulate handicrafts, gastronomy, agroecology and culture.
These are projects about:
– Entrepreneurship and income generation;
– Entrepreneurial qualification and business modeling;
– Human and systemic development;
– Network governance.
For the needs of each territory, we design what will be implemented.
An example is that we see the artificiality taking over tourist places through the so-called (pejoratively) “industrycraft” – which is the “industrial handicraft”. Nothing more than a product that may look a handicraft, ade of wood, etc., but which was mechanically manufactured and on a large scale.
Therefore, one of the paths is the strengthening of traditional practices, the rescue of history. And this must happen in all layers of the sector, including crafts. What is part of that place? A clay pot? Ceramic utensils? The weaving? We identify this characteristic and work so that the entrepreneurs involved have training and autonomy for income generation and, consequently, local sustainable development.
We also believe in slow tourism and agroecology as the possibility of developing tourism and its associated production. We seek to include enterprises with good practices in this chain of suppliers, which practice a fair price, living up to a relationship compatible with the preservation of nature.
“Many entrepreneurs linked to the land (agroforestry, of agroecology and permacultural systems) are very clear about how precious this approach is for their businesses, as it goes far beyond caring for the land, showing how agricultural production can be done with respect to all the ways of life and not simplification of systems.
Complex systems ensure that life shines through and that all forms of life are contemplated, revered and nurtured. If consumers are paying attention to businesses that have this concern in their value propositions, it is time for entrepreneurs who are still living in a paradigm that no longer makes sense to also wake up to the wealth of regenerative economies”, explains Lucila Egydio, sustainability consultant. and project coordinator by Raízes, in an article for Impact Hub.
How about learning more about all the projects already designed and implemented by Raízes? We’ve collected them all in a special section of our website. Check it out here!
Photo: Larissa Pedrosa