How is it possible to rescue quilombola (members of the community of the descendants of escaped slaves) heritage and strengthen tourism in these traditional communities? The answer to this question…
It’s no secret that we’re going through a climate crisis that is altering our climate and increasing the average temperature of the Earth. The amount of Carbon Dioxide (CO2), Methane…
The “G” in ESG stands for “governance”. The root of the word governance, in turn, comes from a Greek word meaning direction. The term Environmental, Social, and Governance (ESG) was…
Did you know that Raízes was one of the first companies certified as a B Corp in Brazil? Created in 2006 in the United States, the B Lab Movement (from…
It was in 2012 that Mariana Madureira, director, and co-founder of Raízes, joined the Folha Network of Social and Environmental Entrepreneurs after being a finalist in the Social Entrepreneur of…
We’re happy to share that something good is being born here! We have built an official partnership with Turismo 360 Consultoria, which has given rise to Raízes 360. Together,…
“Community-Based Sustainable Tourism in times of Instagram: ecotourism or egotourism?” was the theme of one of the lectures of WTM Latin America, an international tourism fair that took place in…
To be considered a startup, the company must have an innovative business proposal with great growth potential, according to Sebrae’s definition. Community-Based Tourism (CBT), on the other hand, has its…
Intersectionality is one of the ideas that helps us realize that each of us is crossed by different markers, which operate in combined ways. [Infoescola] It is the study of…
A reference on the subject and author of the book ‘The Birth of the Chaordic Age’, Dee Hock considered that man is a chaordic being, that organizations are too, and…
In 1999, the destination of Prainha do Canto Verde, in Beberibe (Ceará), Northeast Brazil, was considered for the TO DO! Award, an international award for Responsible Tourism (from Germany). And…
Following here, an article by Tourism Watch about tourism experience in Brazil : “Come in, the house is yours!” Many Brazilians still use this old saying to make visitors feel…
