Structuring and Promotion of the Combú Route
The Combú Route Structuring and Promotion Project is an initiative of the Sebrae Nacional, in partnership with Sebrae Pará with Raízes Sustainable Development as its implementing partner.
It was created with the aim of promoting community-based tourism, valuing local culture, extend visitors’ length of stay, and generate more benefits for the community with less environmental impact.
In addition to the collective construction of the route, the project is taking care of the promotion and strategic positioning of the destination, with actions such as the creation of the Combú Route brand and visual identity, bilingual promotional material, institutional video, website, Instagram and a famtour with selected operators and DMCs.
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