We kicked off the first edition of the Mãos à Moda project in Minas Gerais, highlighting the Masters of Crafts and Traditions of Almenara. The initiative was conceived by Sebrae Minas and has the partnership of Almenara City Hall. The methodology co-created with Raízes aims to give visibility to designer fashion and promote a vision of the identity diversity of this productive chain, which is so expressive and full of creative businesses.
It also aims to boost the economy, generate income and social innovation through the fashion production chain, integrating local wealth and encouraging the strengthening, innovation and creation of new individual or collective entrepreneurs.
To record these local assets, we created the Crafts and Traditions Notebook. The publication materializes the history of some of Almenara’s Masters of Crafts and Traditions who are fundamental and necessary, since they bring memories, images and practices that allude to social life with meanings, affections and emotions in their work.
Check out the video below (in Portuguese) and also CLICK HERE AND DOWNLOAD the Crafts and Traditions Notebook that we prepared collectively with great affection!
About Raízes
Raízes is a social business that creates and implements projects to promote territorial development and social transformation.
We believe in entrepreneurship and networking as the foundations for this purpose! We support the development of initiatives and businesses connected to generating social value and regenerating the planet. In this sense, we act in synergy with Sustainable Development Goals 5 (gender equity), 8 (fair work) and 10 (reducing inequalities).
