We’re happy to share that something good is being born here! We have built an official partnership with Turismo 360 Consultoria, which has given rise to Raízes 360. Together, in addition to our friendship, we have 27 years of experience in sustainability projects through tourism.
Here at Raízes, we believe in entrepreneurship and networking, making this union even more meaningful. We support the development of initiatives and businesses connected to generating social value and regenerating the planet. In this sense, we work in synergy with Sustainable Development Goals 5 (gender equity), 8 (fair work) and 10 (reducing inequalities).
Turismo 360, for its part, develops tourism in destinations sustainably, strengthening the sense of collective responsibility for a better appropriation of its benefits (economic, social, and environmental). Its main expertise and services include tourism plans, destination structuring projects, the design of tourist experiences, and the Movimento 360 methodology.
What we have in common
“Raízes has a strong appeal for women’s entrepreneurship and other humanitarian issues that are at the heart of social business. Turismo 360, on the other hand, is very focused on tourism, studies, planning, and strategies, with a robust technical team in this regard. That’s why we believe that combining these two consolidated companies with their own peculiarities is complementary for boosting various projects throughout Brazil”, explains Marcela Pimenta, strategy leader at Turismo 360 Consultoria.
In common, we believe in tourism and its associated production as a potential to promote territorial development and social transformation, working hand in hand with local communities. That’s why Raízes 360.
What Raízes 360 can do for the territories, using tourism as a tool:
Local development with integrated projects;
Generating work and income and increasing autonomy;
Reducing inequalities and improving quality of life;
Creating a legacy with lasting results.
And more than idealizing this combination, the practice is already underway! Raízes 360 will soon be starting a project in Ouro Preto, in Minas Gerais, and is also working on an unprecedented study in the country.
Keep up with the news here.
Photo: Mariana Madureira. A Chinese tourist interacts with children during a volunteer trip in the Jequitinhonha Valley.
