“Naturezar” is a project that aims to develop nature tourism as an economic strategy for maintaining the forest standing. The Naturezar Project encompasses the damping zone of the Serra do Mar State Park in Ubatuba, Sao Paulo, Brazil, which is located within the Itariru Cinturão Verde (“Green Belt”) Program.

The overall Program seeks to implement an integrated and participatory management for conservation and regeneration of 1150 hectares (ha), bringing together projects in the economic, environmental, social and educational axes.



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