Jardiredes is a gardener/bus linked to Aredes Apart Hotel and adapted for themed tours, tourist itineraries and entertainment, integrating culture, art, gastronomy and nature. The cultural tourism business was incubated by the Territorial Development and Social Transformation of Itabirito – MG Project of, an initiative by Vale, with execution of Raízes. In the incubation process, Jardiredes enhanced its management, developed new products, professionalized communication and vamped up marketing actions for its repositioning in the market and dissemination of the city and region as an attraction. With the application of Seed Funding, it was possible to invest in the vehicle’s infrastructure improvement, such as the installation of a luggage compartment, a new sound system and external painting. At present, Jardiredes meets corporate and tourist demands for families and groups for various activities in the region.


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