Tourism + Sustainable

The territory of Abrolhos Terra e Mar, located to the south of Bahia/north of Espírito Santo, houses, in addition to a mosaic of marine, coastal, and terrestrial environments, more than one million people distributed within the small and medium-sized cities of the fishing and indigenous communities in the region.

Economically, the region has the largest fishing production in Bahia. This represents the livelihood of thousands of fishermen and is also an important tourism hub in the country, employing around 80,000 people.

In January 2021, Conservation International began work to develop a tourism network in the region, the Tourism + Sustainable Program, which will have 6 main deliverables:

(1) Collaborative creation of a Tourism + Sustainable Network,

(2) Supporting members with training, guidance, and a good practices guide,

(3) Mentoring of some businesses and initiatives that will be part of the Network,

(4) Creation of an autonomous governance for the management of the Network,

(5) Strengthening the Conservation Units of the territory,

(6) Creation of a marketing and communication plan.

Raízes partnered with CI and WWF-Brazil in the execution of business mentoring and initiatives, and will offer the territory:

• Selection notice of 10 territory initiatives that act directly or indirectly in the tourism sector;
• Six months of collective and individual mentoring for selected initiatives, with experienced professionals in tourism, business administration, impact business, sustainable tourism, networking, collaboration, innovation, communication, and digital marketing;
• Small seed capital to be invested in mentored business improvements;
• Participation incentives in the Tourism + Sustainable Network that is being built in the territory, FUTURI.

The goal was for selected businesses to become more sustainable, to inspire and multiply transformation in the territory.