Strategic management Aliança Bike

Working alongside with the Aliança Bike for the strategic management, has been our longest project with a single client.

That’s why we are very proud to see the Aliança Bike growth. Today they have their own team and lead the biggest bike fair. Beyond this, we are happy to have conduct together with them the first formalization steps, in 2009, to get to the Brasil Cycle Fair.

How did this happen (from the starting point to the management)

An informal entrepreneurs group, created in 2003, was dreaming to be represented by a formal association, focused in the sustainable growth of bike use.

So, Raízes:

• Facilitated the identity formal elaboration;
• Worked on the members search;
• Assist several projects development;
• Articulated with players able to influence public politics of use and bike distribution; and
• Paricipated to the Brasil Cycle Fair creation, that became the main income source for the entity’s projects and the main American Latin bike fair.