Season and Length

2011 (06 months)


IPED – Instituto de Pesquisa, Desenvolvimento e Educação
FBHA – Federação Brasileira de Hospedagem e Alimentação


Mariana Madureira, Erika de Paula Alves and Veronika Haag

The World Cup is a big event, isn't it? To welcome it in Brazil on 2014, it was mandatory to provide professional training for tourism entrepreneurs. Therefore, the Project "Professional Bom de Copa" was created by the Ministry of Tourism.

Different actions were implemented on the 12 host cities of the World Cup: Rio de Janeiro, Belo Horizonte, Porto Alegre, Cuiabá, Fortaleza, Manaus, Natal, Recife and Salvador. it all happened with the help of IPDE (Institute of Research, Development and Education), with on-site contracting of local consultants and instructors.

The work of the consultants consisted on attracting people interested in bars and restaurants in the capitals involved. It also included the training of these professionals for the use of the digital platform of the course; presencial lessons and motivational work at a distance. Everything with the follow up of the results!

Raízes actued in Belo Horizonte - Minas gerais, giving support to the activity of new enterprises (bars and restaurants), and training of the qualification courses.

This initiative was one of the subprograms of the Project Bem Receber Copa, which intends to qualify 306.000 of workers from the front line of tourism until 2013. The investment on the project was R$ 440 millions. The professionals received training in several areas, such as:

  • Accommodation;
  • Out-of-home food services;
  • Car rental;
  • Airlines, and
  • Languages (English and Spanish).

Unfortunately, the Ministry of Tourism stopped the Project Professional Bom de Copa before the end and graduation of the students for investigation of all the agreements in 2011.

Positive impacts

Attracting 400 students among waiters of bars and restaurants in Belo Horizonte and metropolitan region.

Presencial lessons in Belo Horizonte – MG.

Monitoring the first months of distance learning.

External links