Strengthening community-based tourism in Belém, the islands, and surrounding areas.
Period and duration
January 2024 – December 2026
Client
Coverage and location
Team
Raízes Team
Partners
Diaspora Black
Carlos Humberto
Over 15 years of academic and professional experience dedicated to the promotion of human rights, with a focus on promoting racial equality and combating racism. She was a fellow at the David Rockefeller Center for Latin American Studies at Harvard (USA) and PUC-Rio. She has worked in different spheres of organized civil society and corporate institutions, with pioneering and emblematic social impact projects, such as A Cor da Cultura (Roberto Marinho Foundation).
Antonio Pita
Co-founder and COO of the startup aimed at promoting racial equality through tourism, Diáspora Black. Multidisciplinary work in the areas of communication, branding, digital marketing, and operational management/business intelligence. He was accelerated by Artemísia and Facebook at Estação Hack (2018), and Yunus Negócios Sociais (2017).
Gabiraba Station
Ana Gabriela Fontoura
Ana Gabriela Fontoura is a native of Belém (PA), a tourism expert (UFPA), and a specialist in Environmental Studies (PUC Minas). She has over 15 years of experience in community-based tourism and socio-environmental conservation in the Amazon. In 2007, she founded and has since been the director of Estação Gabiraba, an ecotourism operator that works in partnership with traditional populations in the Amazon region. She also works as a consultant for socio-environmental organizations.
Belém will host COP 2030 in 2025. The capital of Pará represents the best of Amazonian culture with its unique gastronomy, its own musical styles, its hospitable culture, its historical heritage, and, of course, the forest. However, Belém is still an underdeveloped city in terms of tourism due to historically low investment in this sector. In addition to new beds, sanitation, and transportation solutions, which we imagine will be the subject of investment in the coming months; this proposal seeks resources to strengthen small local receptive operators and the communities of the islands of Belém and its surroundings for community-based tourism.
The aim of this project is therefore to ensure that the small entrepreneurs already established in the capitals are supported and become competitive to take on the tourist offer generated by the event; and that visitation to communities is improved and expanded, always under the precepts and care of Community-Based Tourism.
Beliefs that motivated this project
- Ecotourism, if practiced according to its principles, contributes to the conservation of socio-biodiversity;
- Community-based tourism, whose premise is the autonomy and protagonism of local people, promotes the inclusion of minorities;
- Entrepreneurship can be a form of empowerment and autonomy for small businesses and communities;
- Responsible tourism can be a way of generating income and keeping the forest standing.
- Belém is an incredible city with a unique culture and the potential to become a major international benchmark in sustainable tourism.
Planned stages
To strengthen communities and community-based tourism businesses in Belém, the islands and the surrounding area, the main stages are:
- Selection of businesses and communities
- Business Incubation
- Strengthening communities
- Support for marketing and market access
- Monitoring of operators and recipient communities
What are we looking for?
In this context, we are looking for partners to make the project viable, which is scheduled to start in January 2024.
Do you believe that responsible tourism can be a way of valuing communities and enabling the conservation of nature and culture?
Do you want to help boost responsible tourism in Belém for COP and beyond?
Do you want to implement responsible tourism models that inspire replication in other Amazonian communities?
Click here and become our partner!
External links
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