Campaign With Life and Art (Vale)

We told you in the news section of the website, here, that Raízes Desenvolvimento Sustentável created the “Com vida e arte” campaign; to help give visibility to the three groups of artisans with whom we are working and to reflect on the conditions of small businesses and artisans throughout Brazil.

Other initiatives have also been creating proposals similar to the #ComVidaeArte campaign within an income distribution perspective, often identified as #CompredoPequeno. During this delicate time due to the wave of COVID-19 spreading across the country, artisans, and craftswomen are among the most affected workers, as their work is their only source of income or a source of extra family income, and they are often groups that already live in situations of vulnerability.

Based on these reflections, we have brought together the incredible women who are part of these groups and their Brazilian handicraft products to introduce them to our friends, partners and their networks, connecting them with those who can contribute by buying a gift for someone special, and at the same time helping these women. Get to know each of the groups and their products below:

• The Embroiderers of Ipoema
• The Flowers of Carmo Handmade Weaving
• The Casa do Frufru Collective