Benchmarking of Social Environmental Practices (Toyota)

To plan and position itself more assertively in the Brazilian market, Toyota identified the need for in-depth knowledge of good socio-environmental business practices, intending to support the development of its next sustainability targets.

Although Toyota has already been treading a path consistent concerning sustainability, considered important to know better the practices of the market, absorb the good practices, and innovate on its adaptation and applicability. To this end, it requested from Raízes the realization of benchmarking of actions of nature socio-environmental in the Brazilian industry.

The project consisted of studies and surveys that resulted in five volumes, including a technical report and PowerPoint presentations, covering the following topics:

Renewable Energy in Industry: Trends and Recommendations

A study on trends in the use of renewable energies in the automotive industry. Given that this industry consumes electricity and fossil fuels on a large scale; it has the opportunity to transform its operations, implement more efficient processes to achieve cost savings, increase the use of renewable energies, and expand the self-generation of electricity. In addition to presenting trends up to 2050, the study presented case studies demonstrating benchmark initiatives in the sector.

Benchmarking Social and Environmental Awards

When the initiatives adopted are worthy of an award, not only does the sector come to see the winners as reliable business partners and market benchmarks. Society in general has the opportunity to get to know the company’s level of commitment to issues that go beyond the departmental view and become a premise for action. A survey of awards for social and environmental initiatives was carried out, systematized in a comparative matrix, which generated a list of indications and recommendations for TDB.

Benchmarking Social and Environmental Practices – Automobile Industry and Automakers in Brazil

Comparative study of practices adopted by the main automakers in Brazil, through their Sustainability Reports and also by consulting material available on their websites and websites of initiatives or programs supported by the automakers. Based on the comparison between practices, exemplary practices were selected to assess replicability by Toyota Brazil. In addition, issues relating to governance for sustainability were assessed, as well as the communication strategies adopted, to support recommendations on these two themes, which are essential for stakeholders to know and recognize the initiatives already adopted by TDB.

Benchmarking: Trends and Cases – Toyotas around the World

This comparison of Toyotas’ reports around the world has shed light on the actions they take in different countries, using their sustainability reports as a source, to understand if and how they differ in each region or country. The comparison of this benchmarking was made between Japan, North America, Europe, Asia (except Japan), South Africa, Brazil, and Argentina.

The first filter for selecting and classifying good practices was based on a survey of socio-environmental awards. Thereon, we selected those that provide detailed information on the award-winning practices, i.e. those that allow for an analysis of each practice. According to the description of the award-winning practices, the information was systematized into a matrix, from which the practices most in line with the contractor’s reality and structure were selected. Based on the analysis of these award-winning practices and their replicability, companies were selected to delve deeper into their sustainability materials and information, thus delving into other ways of approaching the socio-environmental issue within each company.