We have already talked about some modalities of tourism practice, such as community-based tourism (a way to do it) and segments such as ethnotourism, nature tourism, and many others. It…
November is coming, and with it the long-awaited Black Friday. The term (and practice) originated in the United States and was soon exported to other countries, including Brazil, as yet…
How is it possible to rescue quilombola (members of the community of the descendants of escaped slaves) heritage and strengthen tourism in these traditional communities? The answer to this question…
The “G” in ESG stands for “governance”. The root of the word governance, in turn, comes from a Greek word meaning direction. The term Environmental, Social, and Governance (ESG) was…
Did you know that Raízes was one of the first companies certified as a B Corp in Brazil? Created in 2006 in the United States, the B Lab Movement (from…
“Community-Based Sustainable Tourism in times of Instagram: ecotourism or egotourism?” was the theme of one of the lectures of WTM Latin America, an international tourism fair that took place in…
Search, analyze, and filter useful strategies from your competitors and related businesses in order to turn them into potential initiatives for your own company. This is the purpose of benchmarking…
We see tourism and its associated production as a way to include people and add impact to business in the hospitality sector. Our vision always starts from the point of…
During the social projects that Raízes designs and executes, we work with what is known as human development, training people beyond just technical skills. This happens in the phases of…
To be considered a startup, the company must have an innovative business proposal with great growth potential, according to Sebrae’s definition. Community-Based Tourism (CBT), on the other hand, has its…
According to the Oxford Dictionary, a network is, metaphorically, a group of people, bodies, or organizations that work together toward a common goal. And here at Raízes, we believe that…
Here at Raízes, we understand and defend entrepreneurship as a way to achieve autonomy, especially for women and vulnerable populations. Having your own business can allow you greater flexibility and…
