Green Passport Rio 2016
The Green Passport is a campaign created by UNEP (United Nations Environment Program) to promote sustainability in tourism.
Period and duration
February to September 2016 (08 months)
Client
Rio 2016 and UNEP
Coverage and location
Rio, Angra and Búzios, Rio de Janeiro State, Brazil
The Green Passport is a campaign developed by UNEP (United Nations Program for the Environment), which aims to promote sustainable tourism. The campaign is related to consumption in tourism, talking to tourists and local inhabitants about the trade: lodging, food, agencies, and operators.
The campaign started in 2008 and has undergone changes so far, especially during major events such as Rio + 20, Rio’s World Cup, and now the Olympic and Paralympic Games.
The role of Raízes on the project is to coordinate partners to engage people for the campaign.
- 05 authentic itineraries tested and released
- 01 training for consultants and multipliers from SEBRAE
- 03 formations with entrepreneurs: Rio, Buzios, and Angra
- Partnership with the main associations of the tourist trade
- Partnership with specific communication vehicles involved with sustainable tourism
- 95,000 followers > Participation in events and intensified campaigns on social networks
Positive impact
- 05 authentic itineraries tested and released
- 01 training for consultants and multipliers from SEBRAE
- 03 workshops with entrepreneurs: Rio, Buzios and Angra
- Partnership with the main associations of the tourism trade
- Partnership with specific communication vehicles involved with sustainable tourism
- 95,000 followers > Participation in events and intensified campaign on social networks
Videos
External links
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