The objective of the project Sustainable Culture on Jequitinhonha Valley, at Minas Gerais, was developed to promote environmental, cultural and economic characteristics of the region.
This mobilization happened through the presence of Raízes, which valorised local craftwork. This activity works with the biodiversity of the region using sustainable premises, as it generates labour and income to the producers. Motivated by the demand caused by the craftwork production, we are also observing an increase on touristic routes to those places.
Our role was also designated to integrate people producing craftwork, valorising their territory and natural resources.
The Jequitinhonha Valley is an area with a rich cultural and natural potential. Besides that, it still suffers with the consequences of social poverty and environmental devastation. The Valley has a population of approximately one million people, distributed in more than 75 municipalities. Even with its natural richness and water resources, the sociocultural local diversity is normally neglected and the information provided by the media frequently emphasizes its troubles.
The Project strengthened craftwork in the counties of Jequitinhonha and Ponto dos Volantes. The point here is: increase and innovate the product; introduction of new sustainable raw materials at Guaranilândia; communication with schools of Ponto dos Volantes to perpetuate the legacy of ceramics production, started by Isabel Mendes.
We also promoted: strengthening of the institutional basis on local collective organizations; Management qualification and marketing of products.
- News: http://aconteceunovale.com.br/portal/?p=54660
- News at Raízes website: http://raizesds.com.br/pt/raizes-integra-iniciativa-de-desenvolvimento-em-minas-gerais/
- Iniciative wins Dryland Champions price: http://agenciabrasil.ebc.com.br/pesquisa-e-inovacao/noticia/2016-06/mma-e-nacoes-unidas-premiam-iniciativas-de-enfrentamento
- Facebook page: https://www.facebook.com/jequitinhonhasustentavel/