O Passaporte Verde é uma campanha criada pelo PNUMA (Programa das Nações Unidas para o Meio Ambiente) com o intuito de promover a sustentabilidade no turismo.

Season and Length


Februaryto September of 2016 2016 (08 months)

client


Rio2016 and PNUMA

scope and location


Rio, Angra and Búzios

The Green Passport is a campaign developed by PNUMA (United Nations Program for the Environment), which had the objective of promoting the idea of sustainable tourism. The campaign has a part related to consumption on tourism, talking to tourists and local inhabitants about the trade: lodging, food, agencies and operators.

The campaign started on 2008 and passed through changes so far, especially during major events such as the Rio + 20, Rio's World Cup and now the Olympic and Paralympic Games.

The role of Raízes on the project is to coordinate partners in order to engage people for the campaign.

  • 05 authentic itineraries tested and released
  • 01 training for consultants and multipliers SEBRAE
  • 03 formations with entrepreneurs: Rio, Buzios and Angra
  • Partnership with the main associations of the tourist trade
  • Partnership with specific communication vehicles involved with sustainable tourism
  • 95,000 followers > Participation of the in events and intensified campaign on social networks

Positive impacts


  • 05 authentic itineraries tested and released
  • 01 training for consultants and multipliers SEBRAE
  • 03 formations with entrepreneurs: Rio, Buzios and Angra
  • Partnership with the main associations of the tourist trade
  • Partnership with specific communication vehicles involved with sustainable tourism
  • 95,000 followers > Participation of the in events and intensified campaign on social networks

Related steps

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    Accomplishment

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    Stimulate

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    Co-create

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    Follow Up

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    Get to know

Videos

External links