Season and Length


2009 to 2012 (3 years)

client


Project from Raízes

scope and location


20 communities at Vale do Jequitinhonha and North of Minas

team


Mariana Madureira and Marianne Costa

Assistents: Tauana Costa and Ana Paula Simamura

Vale do Jequitinhonha, at the northeast of Minas Gerais, is a region full of contrasts. The poverty caused by the drought and by the scarcity of jobs, walks side by side with a rich culture and a strong social capital. That's why in 2009 Raízes started a project of income generation based on fair trade of local craftwork.

The region is famous for the craftwork production because of the singularity of each piece of art. Us, from Raízes, believe that giving visibility to the producers would be a highlight on valorising the region and to generate income especially for women.

Most of the men of Vale do Jequitinhonha spend their time in other cities working mainly in sugarcane cutting, and civil construction. Therefore, the women bring up the kids alone and take care of the elderly through subsistence farming, handicrafts confection and, recently, community-based tourism.

Remunerate those involved fairly, minimize the risk of artisans and value local authorship and culture ...

From these concepts, Raízes started the activity which brought benefits to the inhabitants of the Valley. Crafts have gained unique packaging and market space, as well as a specific cultural identity and value

"The work of Raízes is very important. They bring benefits to the community. They help us with trade, craftwork, tourism and projects, like, for example, the community library. We work together with a lot of friendship involved." Says Deuzani Gomes, who makes crafts at the Valley.

On this link, you can check more news about the project.

Positive impacts


  • Broad dissemination of the culture and crafts of the Jequitinhonha Valley

– Increased self-esteem of artisans

– Income generation

Main results


Mapping the crafts of more than 20 communities

1 virtual store with over 500 products

Organization of a Handicraft Exhibition at the Casa de Minas in São Paulo

Participation in the II Sustainable Tourism Exhibition of Foz do Iguaçu

Participation in more than 10 sales events

Creation of interpretative packaging for 3 handicrafts

Videos