It looks like it was yesterday, but it’s has been many years. Raízes was born from a collective dream of using tourism as a tool for development. It was recreating itself along its road, sometimes focusing on parts, sometimes looking at the whole. The company tried different business models, accumulated success stories and also “bought some learning”, as we like to refer to the investments of time and money in which we did not achieve the expected results. It was blood, sweat and smile. Lots of laughs. Because if it’s not fun, it’s not sustainable! Our great motto!
Amazing people bought this dream and shared that road. Many went to other directions, in a definitive or temporary way. Distant or parallel roads, that still cross eventually. This is the flow of life. But somehow, all these people are still here, rooted. We are the sum of our stories. And this is the story that we share with you, though very summarized, in this timeline.