Raízes coordinated all the issues related to communications and articulation of the Program of Qualification and Certification of Adventure Tourism.

Season and Length


2006 to 2009 - 29 months

client


ABETA – Brazilian Association of the Companies of Tourism and Adventure Tourism, Ministry of Tourism and National SEBRAE.

Raízes coordinated all the issues related to communications and articulation of the Program of Qualification and Certification of Adventure Tourism, executed in 16 Brazilian destinations through 16 local interventions, including active presence at the main events of tourism existing in Brazil, like the execution of Adventure Travel World Summit in the country.

Main results


  • Campaign for the “Sensible Consumption of Adventure Tourism”
  • Coordination of diagnosis concerning Adventure Tourism (2008) and Strategical Planning of the Sector (2008)
  • Articulation and congregation of actions among businessmen/women, relevant local agents, Ministry of Tourism, National SEBRAE, media, public and private organizations from the national tourism trade.
  • Fund-raising and establishment of closer relationships with associated members, increasing from 50 to more than 220 partner companies.
  • Mobilization of 10 regional commissions of ABETA

Related steps

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    Accomplishment

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    Co-create

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    Follow Up

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