It feels like it was yesterday, but it has been 10 years already. Raízes was born from the common dream to use tourism as a development vector. The company went along its journey recreating itself, sometimes focusing on details, other times looking at a bigger picture. We tried different king of business models, we accumulated some successful stories and also “bought some learning”, as we like to refer to investment of time and money that didn’t brought us the results we were hoping for. It was surely with blood, sweat and smiling. Lots of smiles. Because well, if it’s not fun, it’s not sustainable! Our great motto.
Amazing people bet on this dream and shared this path. A lot left for other paths, definitely or temporary. Distant or parallel paths that eventually still get into each other. This is life flowing. But somehow, all of them are still here, rooted. Were are the sum of our stories. And this is this story that we’d like to share with you, very summed up though is this time line.